Payvment, a leading e-commerce solution for Facebook Page administrators, has just introduced a number of new features including the ability for Etsy users to import their entire Etsy product catalog. Additionally, the company is releasing a suite of enterprise APIs for Facebook Stores. That means developers can now take advantage of the new IPN service, an Order Management API, a Shopping Cart API, and more, to automate the entire Facebook shopping experience.

For those who are less aware of what Payvment is, they provide Facebook Page administrators with a full-fledged e-commerce solution which supports shopping and payments on the site. Right now the service is free to set up. The company’s business model has enabled them to reach tens of thousands of Facebook Pages with very little promotion aside from a small footer on each shopping tab which says “Launch your free store on Facebook” and links back to Payvment. While the volume of e-commerce transactions on Facebook is not known, many companies have been taking new steps to offer on-Facebook transaction support. Delta, for example, just announced that they would begin accepting purchases directly within their Facebook Page.

Whether or not these tests have proven to be successful is unknown, however there’s no harm in enabling buyers to make purchases anywhere they happen to be online, even if that location is Facebook. While we’re still waiting to hear more about the transaction volume of sales on Facebook, Payvment is currently the leading company in bringing e-commerce to Facebook. If you are interested in learning more about the company you can do so by visiting their website.

Article by Neil O’Neill of AllFacebook.com

Read more about Payvment for Facebook in my August 2010 article.

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