Digital Marketer, AI Consultant, Published Author, ClickFunnels and Kit Specialist
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This is a blog post from CreateSpace which is the publishing company for my book. It has some great information and best practice on how social media can help you promote any product or service you might have. This covers Facebook which the writer considers the granddaddy of social media. I would agree that any social media promotion should start with Facebook. Please feel free to comment with your thoughts after reading the article posted below. -Dennis Social Networking Tour ““ Facebook You’ve often heard me talk about social networking on this blog. It’s an important cog in the web 2.0 machinery, and as a result, it should be an important cog in your marketing strategy. Social networking sites offer you a way to have a conversation with readers and potential readers. In short, it’s an ideal tool to help you keep your word-of-mouth campaign in constant motion. Your friends, virtual or otherwise, are anxious to help you succeed. There are many social media sites out there, so I’ve decided to break this topic up into a five-part series. We’ll look at a different social networking site each week to learn a little bit more about them. I’ll be providing some of my experiences as an author and offer up some basic ideas for how to use them to promote yourself and your book. First up is what I’d call the granddaddy of all the sites: Facebook. It’s so socially relevant, they made a big-budget movie about it. It started out as a networking site for colleges and blew up into a worldwide phenomenon that shows no signs of slowing down. Here are some interesting facts as of the time of this writing: Facebook currently has an estimated 550,000,000 unique monthly visitors. The most current numbers reveal that the age group with the biggest presence is 35-54. Women make up 54.3 percent of the members. The fastest-growing segment is the 55-and-older age group. The average user spends more than 55 minutes per day on Facebook. The average user is a member of 12 groups. In my opinion, the best way to approach Facebook as a personal branding tool is to keep in mind that it is a social network, meaning you should treat it like any other social gathering. This isn’t the best arena for the hard sell or constant pitch. I’ve seen authors do this, and invariably someone complains, or they lose valuable Facebook connections. The most successful authors use Facebook as a platform to draw readers into their world through common interests. Posting news links, funny or inspirational quotes, pictures from signings, and updates about your experiences as an author are all good options for Facebook content. If you have a personal appearance coming up, notify your friends. They may even share your post with their friends, especially if the event is in their area. Also, start joining groups and interacting with those who participate in them. I’ve joined a number of groups that have nothing to do with my book, but from them, I’ve added people to my pool of friends. More friends means more people reading my updates and discovering that I am an author. How? I’ve identified myself as such in my profile, and a lot of my updates pertain to whatever book I am writing at the time. I’m always sure to keep the updates purely informational, so they don’t come off as sales pitches for the book. Since it has more than 500,000,000 users, there’s a very good chance that you’re already a member of the site. However, I’ve found that many authors who have accounts are hesitant to actually use them. I wholeheartedly recommend that you start using the valuable free tools and networking opportunities that Facebook presents. People want to connect with you. That’s what friends do”¦even Facebook friends! -Richard Richard Ridley is an award-winning author and paid CreateSpace contributor. Original Post is located on the CreateSpace Facebook Fan Page
Reposted from Mashable Twitter has started inviting a select group of users to test a new analytics product, Mashable has learned. Such a product has been rumored for some time, and a Twitter executive said earlier this year that Analytics would debut by the end of 2010. With Twitter Analytics, users will be able to see a plethora of data about their account; for example, information about which tweets are most successful, which tweets caused people to unfollow, and who the most influential users are that reply and retweet their messages. In the images below, you can see how some of this data is charted. A bar graph over 6-hour increments shows you mentions, follows and unfollows, for example, and you can filter tweets by categories that are defined as “best,” “good,” and “all.” In what will no doubt come as a blow to the third-party vendors that are already providing similar tools, we’re hearing that the product will be free and that Twitter has no immediate plans to charge. We’re working to gather more information, but we may hear more about it later this afternoon, when Twitter’s Evan Williams takes the stage at the Web 2.0 Summit in San Francisco. Stay tuned.
Passengers enjoy free Wi-Fi for the holidays November 20, 2010 through January 2, 2011 Here’s a great way to stay connection while traveling this holiday season. I had a chance to use GoGo Inflight Internet on Delta last year. Bring your laptop and stay connected while 30,000 feet above planet earth. Read more below. This holiday season, Google Chrome has teamed up with AirTran Airways, Delta, and Virgin America to offer free Gogo Inflight Wi-Fi on every domestic flight from November 20, 2010 through January 2, 2011. These participating airlines have outfitted their entire domestic fleet with Gogo Inflight Wi-Fi, and we expect more connected passengers this holiday season than ever before! Just bring a Wi-Fi enabled laptop or mobile device and stay connected to family and friends while you travel. More information: http://www.freeholidaywifi.com/press http://www.gogoinflight.com http://gogo.mediaroom.com/index.php?s=43&item=59
Here’s a search tool that you can use to see what people are talking about on social media sites. WhosTalkin is a great way to find out what others are saying about your business or your field. Just type in your search term and WhosTalkin will search all the social media site for matching conversations and return results in a few minutes. Social Media Search Engine, WhosTalkin, Recently Integrated Facebook’s New API, Giving The Search Tool Unrepresented Reach. Pawleys Island, SC (Content by PRWEB) October 5, 2010 Social media search engine, WhosTalkin, recently integrated Facebook’s new API, giving the search tool unrepresented reach. WhosTalkin is a social media search engine that searches real time conversations from around 60 different social media gateways. Adding Facebook, marks a significant step for the almost 2 year old search company. Along with the Facebook addition, WhosTalkin, is also launching a new aggregation engine, a new real time metric, and the ability to export results directly from the search tool. Joe Hall, founder and CEO says, "We knew that in order to integrate Facebook, we would need to change the way we aggregate data to facilitate large scale searching." As a result, WhosTalkin has launched a new aggregation engine that now powers their service. Hall says, "We are very happy with initial test." The new engine will allow WhosTalkin’s developers to easily add new social media gate ways over time. "The social web is constantly changing, so we wanted our new system to be able to change and grow with it." says Hall. The new aggregation engine has opened doors for Hall to launch other features as well. "We are also launching a new metric that we think gives a very accurate picture of the level of conversations in social media." states Hall. TalkRank is a new unique metric that gauges the level of conversation in social media. TalkRank is different than other social media metrics because its based on live data. Users can continually check TalkRank to monitor trends. Along with the new aggregation engine, the search tool now also allows for instant exporting of results. The search results can be directly exported into Microsoft Excel. In the future the search company plans to provide other formats. ### For the original version on PRWeb visit: http://www.prweb.com/releases/prwebsearch/facebook/prweb4592424.htm
Content By SF Indie Fashion Here’s something we predict you’ll see more and more of very quickly: local fashion brands with Facebook stores. The first we’ve run across comes from Aksel Paris (don’t let the name fool you, the company’s actually based in SoMa). The menswear line recently launched the shop with six men’s shirts ($79-$89) from its Paris collection, and in true Facebook fashion, we hear the store will be offering special discounts just for fans. I wanted to share the short article above so my readers can see how others are using social media to sell product on sites like Facebook. Do you know of any other companies with Facebook stores? How are you using social media to promote your products or goods?
Payvment, a leading e-commerce solution for Facebook Page administrators, has just introduced a number of new features including the ability for Etsy users to import their entire Etsy product catalog. Additionally, the company is releasing a suite of enterprise APIs for Facebook Stores. That means developers can now take advantage of the new IPN service, an Order Management API, a Shopping Cart API, and more, to automate the entire Facebook shopping experience. For those who are less aware of what Payvment is, they provide Facebook Page administrators with a full-fledged e-commerce solution which supports shopping and payments on the site. Right now the service is free to set up. The company’s business model has enabled them to reach tens of thousands of Facebook Pages with very little promotion aside from a small footer on each shopping tab which says “Launch your free store on Facebook” and links back to Payvment. While the volume of e-commerce transactions on Facebook is not known, many companies have been taking new steps to offer on-Facebook transaction support. Delta, for example, just announced that they would begin accepting purchases directly within their Facebook Page. Whether or not these tests have proven to be successful is unknown, however there’s no harm in enabling buyers to make purchases anywhere they happen to be online, even if that location is Facebook. While we’re still waiting to hear more about the transaction volume of sales on Facebook, Payvment is currently the leading company in bringing e-commerce to Facebook. If you are interested in learning more about the company you can do so by visiting their website. Article by Neil O’Neill of AllFacebook.com Read more about Payvment for Facebook in my August 2010 article.