Blogging for Business 101–Why Blog?

Udemy Instructor, Author, ClickFunnels and ConvertKit Specialist

Why Blogging?

Blogging is a great way to stay in touch with friends/family, customers and inform them of new products and services your business offers. It’s affordable!

Business Blogging

Business Blogging

Why stop there? Business blogging is really starting to take off. More and more people are starting to use WordPress to power their websites – especially now that there are so many powerful plugins. Lets take a quick glance at some of the plugins we use to turn your average WordPress install into a business blogging solution.

  • Static Front Page. You might not want the front page of your web site to be your blog. See Creating a Static Front Page.
  • Forums. Use bbPress or WP Forum depending on the requirements. Both are easy to install and both have a range of useful features.
  • Email Newsletters.
  • Surveys. Information is power. Use the Survey Fly plugin because it is powerful and easy to use. Administrators can download .csv reports that they can manipulate internally using proper spreadsheet software.
  • Statistics. Use WP SlimStat because it is so easy to install.
  • Google Analytics. Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. Google Analytics for WordPress automatically tracks and segments all outbound links from within posts, comment author links, links within comments, blogroll links and downloads. It also allows you to track AdSense clicks, add extra search engines, track image search queries and it will even work together with Urchin. The WordPress Plugin repository has other Google Analytics plugin listed under the analytics tag.
  • Search Engine Optimization. Search Everything enables the searching of Pages, Comments and more. No Hacking or modifications necessary, just install, activate the plugin and configure it under Options > Search Everything
  • Ecommerce & Shopping Cart. Turn your WordPress Installation into a fully functional Ecommerce Platform. See the available Ecommerce Plugins & Ecommerce Themes for WordPress.

Why Blogging Matters to Business

Showcase of Business Blogs Using WordPress


Introduction to Blogging

What is a “blog”?

“Blog” is an abbreviated version of “weblog,” which is a term used to describe web sites that maintain an ongoing chronicle of information. A blog features diary-type commentary and links to articles on other Web sites, usually presented as a list of entries in reverse chronological order. Blogs range from the personal to the political, and can focus on one narrow subject or a whole range of subjects

Blogging Platforms



More Resources:

14 Tips to Get the Most Out of Blogging

Suggested Reading About Business Blogging

Suggested Reading About Business Blogging

Suggested Reading About Business Blogging

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