7 Tips from Udemy Instructors on keeping those Udemy sells chugging right along
I recently asked the question “What is your advice when sells are slow?” in my Facebook group “The Online Course Promotion Group: Featuring Udemy, Skillshare and more!” to see what kind of advice other Udemy instructors would offer when sells were slow. There are a lot of things instructors can do to maintain current courses and work on new courses to take advantage when sells pick up. Here’s some of the advice instructors gave:
Udemy Instructor Vicky Williams
Put your energies into improving the course or making a new one. There will be slow times, but when things pick up you’ll have more to offer.
I agree with her advice because new courses are a great way to cross promote to the students of your other Udemy courses. Plus improving on your current courses will keep current students happy and ready to buy those new courses.
Udemy Instructor Mark Timberlake
If you are talking about in between promotions, then:
Keep driving traffic by creating lots of content links back to your Udemy course, it will pay dividends when the promotions kick back in.
Imagine folks just wishlisting your courses, waiting to be able to purchase, keeps me going.
Mark is spot on when it comes to the importance of having great content out on the internet and driving students back to your courses. I recommend a blog and giving potential students a great deal on your course so they are more likely to click though and take your course. Plus YouTube is another great way to do this by creating great promotional videos and adding a link as the very first item in the video description. When you do this you get to keep more of the revenue because you are doing the marketing of your own courses instead of Udemy or an affiliate marketer. Mark has a great Udemy community on Google+ that can help you achieve those results.
Udemy Instructor Lisa Frase
Create, create, create.
Creating new courses, eBooks, blog post, social media presence, YouTube videos and other content is one of the best things you can do to bring potential students your way. Why not create something new today and let us know what it is in the comments below!
Udemy Instructor Alex Genadinik
This will go a lot of other recommendations, but I recommend having courses that are under $50 because they will have a higher chance to be bought without being on a promotion.
Alex has a great point here. It can be hard to get someone to buy your course when they aren’t being promoted on Udemy and potential students have no clue who you are or what your instructional background is. Don’t be afraid to play around with your course pricing and see what works best for you.
Udemy Instructor Yukiko Sato
Communicate with existing customers.
While in your Udemy Course Dashboard you will see the total students for your course. It’s a good opportunity to click on that and take the time to communicate with new students by welcoming them to your course. But you can also check in with existing students and congratulate them on their progress or see how yo.u can help them along if they haven’t started the course yet. Remember that building relationships with your students is key to your future success on Udemy
Udemy Instructor Sean Kaye
Go outside, do something else, watch TV…
I try not to get too wrapped up in it.
Yes, Sean is so right on with this one. It’s a good idea to step away from the keyboard and go out and enjoy life and take what I call a “me” day. Time for yourself and time away from Udemy, looking at your revenue every few minutes, course creation and marketing. You know what I’m talking about because we all do it. If you have to work what I suggest is go to a coffee shop and work in a different environment than your home office so you have a change of pace. In the town I live in we have free WiFi downtown along a creek so if I wanted to I could work outside if it’s not too hot or cold.
Udemy Instructor Cody Ray Miller
I agree with Sean. Or, even better, start working on another course! Don’t fall into the ‘management trap’ with your courses. Produce them, publish them, answer students questions, maybe an update to a course here and there, but ultimately just let those babies work for you while you’re sleeping!
I agree with Cody about doing all the right things as an instructor on Udemy and also getting some sleep so you are well rested to keep those creative juices flowing. You might be surprised by those revenue numbers when you wake the next day.
Hope this advice gave you some ideas and if you have some thoughts of your own please share those in the comments below. Be sure to check out the courses offered by the instructors above or check OnlineCourseCoupons.com or FreeCourseDaily.com for possible discounts on their courses.
Resources:
The Online Course Promotion Group: Featuring Udemy, Skillshare and more!