#AskDennis: Online Instructor Patricia Martin

Transcript for my reply to Instructor Patricia Martin:

Welcome back for another edition of Ask Dennis and you can find previous episodes at https://dennisjsmith.com/askdennis using the hashtag Ask Dennis and today’s question comes from Tricia who is a Udemy instructor and she says thank you for offering this service for answering our course marketing questions and her question is “What’s the most effective marketing method to get exposure for her course”, she’s tried coupons she’s tried handing out fliers with a course link on those added some lessons on YouTube etc. But she’s still not making a lot of sells what should her next step be thank you and she goes on to give her website and her course link which i will add in the notes on YouTube because they’re just so long that it’s some difficult sometimes for people to understand when you’re giving them out a URL so Thank You Tricia for the question. I’ll make sure that I give you a shout out excuse me.

So on one of the first things that I would say and I say this probably a lot is a blog definitely want to have a blog where everything that you do comes together including promoting your courses and then also connecting your social media networks such as Facebook or Instagram of course says that it is the “Street basic power guide to SEO”, so it sounds like they should already have some SEO knowledge I use WordPress for websites and use Yoast SEO as a plug-in to help out with the SEO because SEO is not my forte I know enough about it you know to make sure that I have the right keywords and what not but you definitely want to have a blog and promote your courses on your website and start writing about SEO and give out tips and things like that and become the expert in SEO so that those people who are coming to your website for SEO tips see that you have a course on SEO and hopefully more courses, I haven’t looked to see if you have more unique courses but I would imagine that you’re going to release more courses and you just you know you want to become an expert in that area so that your followers see that I’m just like myself with the stuff that I’ve done on you to me I constantly get questions from people through Facebook who have questions such as yours and that’s because I’ve been doing this kind of stuff for a while now I do WordPress and I do SEO and all of that but my interest is in helping others out with marketing so you said that you tried flyers and things like that that’s interesting because I’ve never done something like that but what about maybe teaching a course at a local community college I’ve done that here i’m in the Boise Idaho area.