#UdemyMarketing with #Udemy Instructors Dennis Smith and Matt Bernstein
This is a replay of the live broadcast with Dennis J. Smith, Bob Marx, Ileane Smith, CocoW, and Matt Bernstein
Digital Marketer, AI Consultant, Published Author, ClickFunnels and Kit Specialist
This is a replay of the live broadcast with Dennis J. Smith, Bob Marx, Ileane Smith, CocoW, and Matt Bernstein
This is a replay of the live broadcast with Dennis J. Smith, Drew, Max Stryker, and Andre Kasberger
Are you new to Udemy and feel like you are kind of lost now that you have published your first course and waiting for the dollars to start flowing? Don’t get discouraged because it can take awhile to get that first sell or to hit your first $100 dollars in revenue. It took me awhile to get there but thankfully there are a lot of resources out there to help you along. Here are a few of those resources from Udemy and a few that I’ve created myself during my journey on the Udemy platform since I started with my first course in July of 2014. Udemy Teach – Course Marketing Learn how to start marketing your course before you hit the “Publish” button. Lots of great marketing tips can be found on this site from Udemy including what Udemy will do to help promote your course and what you can do to help make your course competitive in the Udemy Marketplace. Make sure you enroll in their Free course “How to” Course on Marketing! Udemy Course Marketing Checklist The Udemy Course Marketing Checklist is a list of over 45 places online and on Facebook where you can post your Udemy Course Coupons. The Ultimate Guide to Becoming a Udemy Bestseller Read this article for more about Udemy’s Forever Young Formula. What is the Forever Young Formula, you ask? The Forever Young Formula is the series of actions you’ll need to take if you want to stay “forever young” on Udemy—that is, earning consistent, sustainable income now and in the future. Learn how to add students, grow traffic to your courses and converting that traffic to your new students. Udemy Marketing: Increase Your Course Success Enroll in this “Free” Udemy Marketing starter course with over 100 positive reviews. This course will show you several different sites to post your course coupons to along with other course marketing ideas. Want to learn even more ways to promote and market your Udemy Course? Take the full course “Udemy Marketing: Where to Promote Course Coupons” for just $19 dollars. How to: Get Record Course Sales Your First 30 Days on Udemy Here’s a great article for those of you who come to Udemy already with your own online communities. The article talks about ways to utilize what you already have such as a mailing list using tools like ConvertKit and MailChimp’s Forever Free Plan, a YouTube channel, blogging, Facebook groups or pages along with several other social media networks you might already be part of. Bonus Resources: Ask Dennis, Blab Show and Udemy Marketing Minute Podcast Check out the Udemy Marketing Minute Podcast with quick nuggets of Udemy Course Marketing tips and advice under 5 minutes. I haven’t recorded anything new lately but there is still lots of great information to get you started. You can also check out the “Make Money Online” show that I co-hosted with Udemy instructor Matt Bernstein on Blab. Watch the replays along with other Blab shows I have hosted and learn from the experts I have chatted with. Have a question about Udemy Marketing? Ask me and I might feature your question and promote you in front of my Facebook Group audience and on my YouTube Channel. Watch Blab Replays Listen To Udemy Marketing Minute Podcast Replays Ask Dennis! Learn With Dennis Would you like a free 15 minute Skype call with a successful Udemy instructor? I teach 9 courses on Udemy including one of the top-rated Udemy marketing courses. I can help you find your direction with your own online course or help you with marketing ideas geared to help you generate more revenue. SEE TESTIMONIALS AND SCHEDULE A CALL TODAY! Udemy Instructor – Warren Leslie Chalklen, PhD Dennis Smith is very passionate about Udemy. Since my Skype coaching session with him, I have realized how much he has dedicated his life to helping other Udemy instructors succeed. Through his websites, coaching sessions, and Blab hangouts, you will definitely learn a lot from Dennis. I highly recommend that you connect with him.
I recently asked the question “What is your advice when sells are slow?” in my Facebook group “The Online Course Promotion Group: Featuring Udemy, Skillshare and more!” to see what kind of advice other Udemy instructors would offer when sells were slow. There are a lot of things instructors can do to maintain current courses and work on new courses to take advantage when sells pick up. Here’s some of the advice instructors gave: Udemy Instructor Vicky Williams Put your energies into improving the course or making a new one. There will be slow times, but when things pick up you’ll have more to offer. I agree with her advice because new courses are a great way to cross promote to the students of your other Udemy courses. Plus improving on your current courses will keep current students happy and ready to buy those new courses. Udemy Instructor Mark Timberlake If you are talking about in between promotions, then:Keep driving traffic by creating lots of content links back to your Udemy course, it will pay dividends when the promotions kick back in.Imagine folks just wishlisting your courses, waiting to be able to purchase, keeps me going. Mark is spot on when it comes to the importance of having great content out on the internet and driving students back to your courses. I recommend a blog and giving potential students a great deal on your course so they are more likely to click though and take your course. Plus YouTube is another great way to do this by creating great promotional videos and adding a link as the very first item in the video description. When you do this you get to keep more of the revenue because you are doing the marketing of your own courses instead of Udemy or an affiliate marketer. Mark has a great Udemy community on Google+ that can help you achieve those results. Udemy Instructor Lisa Frase Create, create, create. Creating new courses, eBooks, blog post, social media presence, YouTube videos and other content is one of the best things you can do to bring potential students your way. Why not create something new today and let us know what it is in the comments below! Udemy Instructor Alex Genadinik This will go a lot of other recommendations, but I recommend having courses that are under $50 because they will have a higher chance to be bought without being on a promotion. Alex has a great point here. It can be hard to get someone to buy your course when they aren’t being promoted on Udemy and potential students have no clue who you are or what your instructional background is. Don’t be afraid to play around with your course pricing and see what works best for you. Udemy Instructor Yukiko Sato Communicate with existing customers. While in your Udemy Course Dashboard you will see the total students for your course. It’s a good opportunity to click on that and take the time to communicate with new students by welcoming them to your course. But you can also check in with existing students and congratulate them on their progress or see how yo.u can help them along if they haven’t started the course yet. Remember that building relationships with your students is key to your future success on Udemy Udemy Instructor Sean Kaye Go outside, do something else, watch TV…I try not to get too wrapped up in it. Yes, Sean is so right on with this one. It’s a good idea to step away from the keyboard and go out and enjoy life and take what I call a “me” day. Time for yourself and time away from Udemy, looking at your revenue every few minutes, course creation and marketing. You know what I’m talking about because we all do it. If you have to work what I suggest is go to a coffee shop and work in a different environment than your home office so you have a change of pace. In the town I live in we have free WiFi downtown along a creek so if I wanted to I could work outside if it’s not too hot or cold. Udemy Instructor Cody Ray Miller I agree with Sean. Or, even better, start working on another course! Don’t fall into the ‘management trap’ with your courses. Produce them, publish them, answer students questions, maybe an update to a course here and there, but ultimately just let those babies work for you while you’re sleeping! I agree with Cody about doing all the right things as an instructor on Udemy and also getting some sleep so you are well rested to keep those creative juices flowing. You might be surprised by those revenue numbers when you wake the next day. Hope this advice gave you some ideas and if you have some thoughts of your own please share those in the comments below. Be sure to check out the courses offered by the instructors above or check OnlineCourseCoupons.com or FreeCourseDaily.com for possible discounts on their courses. Resources: The Online Course Promotion Group: Featuring Udemy, Skillshare and more! Online Video Educators & Entrepreneurs Udemy Marketing Collection on Google+
10 Free Tools For Udemy Instructors BestBlackHatForum.com This online forum is the best way to launch a new course and grow your student enrollments for social proof. If you have already post a free course coupon in the Udemy Studio it might already be listed on Best Black Hat Forum. Register and the search the site first then make sure you read their guidelines for posting free and discounted course coupons to the site. I launched a new course a few weeks prior to posting this and have almost 1,600 students enrolled in the new course. Now I can cross promote my other Udemy courses to these new students. I’ll talk more about cross promoting Udemy courses in a future blog post so make sure you sign up to receive word of my future post. The Udemy Blog Udemy has a great blog full of free information for instructors including this article “Guide to Grow Your Traffic”. Blog readers can also get 50% OFF on any Udemy course. OnlineCourseCoupons.com Letting others market your course through affiliate marketing lets you make some extra money from your courses even though you split some of the earnings with someone else. This site is one of many where you can list your course coupon typically for free and also provides a Course Marketing List for Udemy Instructors of all the sites you can post discount coupons or free coupons for your course. Watch Instructor Hangouts Watch Hangouts with other Udemy Instructors includes these 2 Hangouts with some of Udemy’s Top Instructors like Alun Hill, Diane Darling, Phil Ebiner, Rob Cubbon, Grant Weherley, Matt Bernstein and myself moderating our discussion. Watch “Learn How To Increase Your Udemy Course Revenue – Hangout With The Expert Instructors” and “Chart Your Udemy Course For 2015 : Hangout With The Expert Instructors” for some great advise from marketing your course, making more revenue and course creation. Mix for PowerPoint Office Mix is a free add-on for PowerPoint that lets you get interactive with your PowerPoint presentations and lets instructors embed elements like video. Microsoft Office itself has become quite affordable and you can access Office 365 for less than $10 a month for all the Office apps. I use them on both my Windows laptops, my Chromebook via the Chrome browser and my Android tablet with their new Office apps for Android. It makes it easy to build your course presentation while on the go and create some great looking courses along with building a relationship with your students. How to Create Your Udemy Course Watch this free Udemy course on how to create your own Udemy course. Taught by the Udemy Instructor Team and offers lots of useful advice to those just starting on the platform. Google Docs If you aren’t a Microsoft Office fan I recommend you use Google Docs for everything from outlining your course to building your slideshow presentation with Google Slides. The apps are free and you can access them from any device including your Android Smartphone. How to Market Your Udemy Course: Instructors with Audiences Another free course fro the Udemy Instructor team for new and current Udemy instructors who want to learn more about promoting their course and keeping it fresh over the course of time. I recommend you watch this course “How to Market Your Udemy Course: Instructors with Audiences” several weeks before launching your course to be ready to start off with your own marketing plan. Udemy Secrets: How to Create and Sell Courses on Udemy Learn how to source sites like Amazon, Google Keywords, Udemy and more to find out which topics are popular and will most likely translate into a top selling Udemy course. This is a short course but offers some great information for being free. Enroll today! Listen to The Online Learning Podcast with John Colley My friend and fellow Udemy instructor John Colley is the host of The Online Learning Podcast which I was fortunate to be a guest on. You can check out Episode 93 here or listen to the show on iTunes, Stitcher Radio or on his Udemy course “Online Learning Podcast: Interviews with Udemy Instructors“. Enroll today! Sign up to be notified of the most recent blog posts for Udemy Instructors [optinform]
I had the opportunity today to host a Google+ Hangouts On Air with 4 of Udemy’s top income producing instructors. These are instructors that I personally admire, respect and am also very eager to learn from. My goal was to help other instructors like myself by asking questions about their success and what they would recommend for new instructors or those who might be struggling to gain their footing on Udemy.com. My hope is that webinar is the first of many more so we can help educated others become as successful as the instructors I was fortunate to spend time with on the webinar. You will be surprised that the instructor who earned $25,000 in October of 2014 only made about .34 cents his first month. In fact most of them only made a few hundred the first month they started on the site. We will talk about what they recommend to be a great instructor and suggestions on creating a great course and then promoting that course. Remember that what you earn is up to you and your results might be different than these instructors. Webinar Replay Registration Instructor Profiles: Alun Hill Dennis Smith Grant Weherley Matt Bernstein Rob Cubbon Resources: Udemy Studio Facebook Group Udemy Faculty Lounge Learn Udemy Course Marketing & Promotion Online Course Coupons – List Your Udemy Course Free Udemy Marketing: 50+ Places For Marketing Your Udemy Course
[vc_row][vc_column][vc_column_text]September 2016 Update: Since I wrote this post I have been busy on Udemy and just launched my 9th course on “ConvertKit” which is a powerful tool I use for email marketing. I also published my 2nd book “Udemy Life” which is how others like myself earn 100’s and 1000’s each month teaching on Udemy. I hope you check them both out and read the post below on how I got to my first $100. I am now approaching $30,000 from everything I do revolving around Udemy including OnlineCourseCoupons.com. Read my latest blog post “On The Road To $30K In Udemy Revenue“. Dennis CONTINUED BELOW…[/vc_column_text][vc_column_text] Save On My Udemy Courses [/vc_column_text][vc_column_text][convertkit form=4900669][/vc_column_text][vc_column_text]My “Udemy Life” Book Now Available on Kindle! Discover how Udemy Instructors are making 100’s and 1000’s each month by teaching skills on Udemy! Buy On Amazon Today [/vc_column_text][vc_column_text] [/vc_column_text][vc_column_text][divider][/vc_column_text][vc_custom_heading source=”post_title” google_fonts=”font_family:Oswald%3A300%2Cregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text]I have been working hard the last few months to grow my income through laptop lifestyle. Hoping that I can make enough money to live on my own again and not have to work for corporate America. My dream is to travel around the United States and the world while run my business on my laptop and a Wi-Fi connected. My courses on Udemy.com are just my latest stream of income. I recently posted about my latest accomplish of hitting $100 in revenue this month in the Udemy Studio group on Facebook. I’m always impressed by the praise and support of others in the group and by those like Alun Hill, (How I Make $4,000 A Week From Udemy Courses – And No Filming) and Benjamin Wilson (Double Your Udemy Course Sales (In Just 2 Hours!) Guaranteed) who share how they have been successful with others in the group through courses they created. Several people in the group asked me how I am marketing my courses and I thought this would be a great way to share that since blogging is one way that I promote my courses. Watch The Google+ Hangout I Did With Udemy’s Top Instructors – Including One Who Did $35,000 in November I launched my first Udemy course “Marketing Your Business With WordPress” (Course Coupon Offer) back in the middle of July 2013. Being that it was a new platform for me I didn’t know what to expect. I had a launch party and created a Facebook event and invited friends and followers to show up at 8 am to grab a coupon code to take the course for free. I am admitting this now but I overslept that morning and was late to my own launch. But I was able to recover and had over 13 take advantage of the launch coupon. Lesson learned. I also promoted the course on several of my Facebook Fan Pages, my personal Facebook profile, sent several tweets on Twitter and pinned it on my Pinterest Pinboard so I have my courses in front of several hundred followers. This is what I call “Be Everywhere” on social media on getting your product in front of those who want to learn. I had 4 other students redeem coupons that month and after Udemy’s cut I ended up earning $14.80 for July which I received payment for the first week of September. Not much but it gave me encouragement to keep going. Update: I ended the month of September at $109.41 and just received my payment of $40.85 for the month of August. The month of October is already starting off well for me and I am getting ready to do another cross promotion with other Udemy instructors.[/vc_column_text][vc_column_text] Save On My Udemy Courses [/vc_column_text][vc_column_text][divider][/vc_column_text][vc_column_text] Would you like to experience a course on Udemy.com and learn something new? Take my 5-star “WordPress Marketing: Profits With Powerful WordPress Plugins” FREE by entering your first name and email address in the form below. Save $20! In August I added a 2nd course “MailChimp: MailChimp’s Forever Free Email Marketing Plan” to the mix. That month I saw 9 purchases mostly my “Marketing Your Business With WordPress” course and mostly from “Udemy Organic”. Which according to Udemy is “Purchases of your course driven by either organic traffic on Udemy’s site (typically at full price), or by Udemy email marketing campaigns to existing Udemy users (often at a discount).” August was also the first month that I distributed “Free” coupons in the Facebook Udemy Studio group which has almost 19,400 active users. You can learn a lot about Udemy course creation and marketing by actively participating group and the Facebook Udemy Facility Lounge once you are an active instructor on Udemy. I ended up with over 2,259 new students which gave me social proof and several 5-star reviews for the course. My book “Promote Your Business or Cause Using Social Media – A Beginner’s Handbook” has over 25 reviews with an average of 4.5—stars. I have sold almost 1,000 copies of the book since its launch 2 years ago so I know the importance of good reviews. It gets those who are on the fence on board with buying your book or taking your course. I also had a free webinar “Building Your Online Audience” in August and have a link to my Udemy course that displays in the replay of the webinar. Webinars are a affordable way to build your email marketing list and get your Udemy course out in front of fresh eyes. I use RunClick which is a premium plugin that works with WordPress. I finished up the month of August with $40.85 and should be receiving that the first week of October. Most likely I will reinvest it and try promoting my courses with Facebook Ads.[/vc_column_text][vc_column_text][divider][/vc_column_text][vc_column_text] Right now I am in my 2nd full month of having my courses on Udemy and I continue to promote my courses on Facebook, Twitter, Google+, Pinterest and my website. I also came across the courses I mentioned in the beginning of this post by Alun Hill and Benjamin Wilson. I’m starting to try their suggestions and toying…
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