How I hit my first $100 month on Udemy.com
[vc_row][vc_column][vc_column_text]September 2016 Update: Since I wrote this post I have been busy on Udemy and just launched my 9th course on “ConvertKit” which is a powerful tool I use for email marketing. I also published my 2nd book “Udemy Life” which is how others like myself earn 100’s and 1000’s each month teaching on Udemy. I hope you check them both out and read the post below on how I got to my first $100. I am now approaching $30,000 from everything I do revolving around Udemy including OnlineCourseCoupons.com. Read my latest blog post “On The Road To $30K In Udemy Revenue“.
[/vc_column_text][vc_column_text][convertkit form=4900669][/vc_column_text][vc_column_text]My “Udemy Life” Book Now Available on Kindle! Discover how Udemy Instructors are making 100’s and 1000’s each month by teaching skills on Udemy!
Watch The Google+ Hangout I Did With Udemy’s Top Instructors – Including One Who Did $35,000 in November
I launched my first Udemy course “Marketing Your Business With WordPress” (Course Coupon Offer) back in the middle of July 2013. Being that it was a new platform for me I didn’t know what to expect. I had a launch party and created a Facebook event and invited friends and followers to show up at 8 am to grab a coupon code to take the course for free. I am admitting this now but I overslept that morning and was late to my own launch. But I was able to recover and had over 13 take advantage of the launch coupon. Lesson learned. I also promoted the course on several of my Facebook Fan Pages, my personal Facebook profile, sent several tweets on Twitter and pinned it on my Pinterest Pinboard so I have my courses in front of several hundred followers. This is what I call “Be Everywhere” on social media on getting your product in front of those who want to learn. I had 4 other students redeem coupons that month and after Udemy’s cut I ended up earning $14.80 for July which I received payment for the first week of September. Not much but it gave me encouragement to keep going.
Update: I ended the month of September at $109.41 and just received my payment of $40.85 for the month of August. The month of October is already starting off well for me and I am getting ready to do another cross promotion with other Udemy instructors.[/vc_column_text][vc_column_text]
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In August I added a 2nd course “MailChimp: MailChimp’s Forever Free Email Marketing Plan” to the mix. That month I saw 9 purchases mostly my “Marketing Your Business With WordPress” course and mostly from “Udemy Organic”. Which according to Udemy is “Purchases of your course driven by either organic traffic on Udemy’s site (typically at full price), or by Udemy email marketing campaigns to existing Udemy users (often at a discount).” August was also the first month that I distributed “Free” coupons in the Facebook Udemy Studio group which has almost 19,400 active users. You can learn a lot about Udemy course creation and marketing by actively participating group and the Facebook Udemy Facility Lounge once you are an active instructor on Udemy. I ended up with over 2,259 new students which gave me social proof and several 5-star reviews for the course. My book “Promote Your Business or Cause Using Social Media – A Beginner’s Handbook” has over 25 reviews with an average of 4.5—stars. I have sold almost 1,000 copies of the book since its launch 2 years ago so I know the importance of good reviews. It gets those who are on the fence on board with buying your book or taking your course. I also had a free webinar “Building Your Online Audience” in August and have a link to my Udemy course that displays in the replay of the webinar. Webinars are a affordable way to build your email marketing list and get your Udemy course out in front of fresh eyes. I use RunClick which is a premium plugin that works with WordPress. I finished up the month of August with $40.85 and should be receiving that the first week of October. Most likely I will reinvest it and try promoting my courses with Facebook Ads.[/vc_column_text][vc_column_text][divider][/vc_column_text][vc_column_text]
Right now I am in my 2nd full month of having my courses on Udemy and I continue to promote my courses on Facebook, Twitter, Google+, Pinterest and my website. I also came across the courses I mentioned in the beginning of this post by Alun Hill and Benjamin Wilson. I’m starting to try their suggestions and toying with the course descriptions, posting the courses on websites like BestBlackHatForum under the UDemy Section, Craigslist under Community/Classes, Backpage.com or any other site that lets you post a free classified ad. One thing I started trying this month is cross promoting with other Udemy instructors that have more than 500 students. I created a “Udemy Instructor Promotion Central” (Now “Anything Udemy: Course Marketing, Promotion, Creation and Inspiration”) group on Facebook this month to connect instructors to help each other promote our courses by sharing coupons to other valuable courses with our students. We tried this just recently and one instructor had 9 new students sign up for one of his courses. We are hoping to try it again in October to see what kind of success that we get. I am also planning on hosting future webinars or Google+ Hangouts to help new instructors with course promotion. Feel free to contact me if you are a Udemy Instructor and want to join the group. So right now I’m having my best month yet on Udemy and have hit $104 in income for the month and my lifetime is now at $160. I currently have 13 paid student signups for the month which is about $8 per student. Hopefully I will have a few more students join my courses before the month ends so I can finish strong. Don’t get discouraged if you aren’t having a good month because it takes time for this to build. It is going to get even tougher for me to double or triple my earnings from this month. I am working on a 3rd course to teach self-published authors how to sell their book with affordable tools. Plus I have a list of other courses that I would like to do but have to remind myself to stay focused and positive.
What are you doing to promote your Udemy courses? What is working best for you? Please feel free to share below in the comments or follow me to be notified when I release future courses or have something good to share with you. I will update this post at the end of October and let you know how I did. Thanks for reading and feel free to contact me or “Learn With Dennis” if you want some advice or want to connect!
*Yes, there are a few affiliate links in this article and I want you to be aware that I might be compensated if you choose to buy the product or take my course. I only mention these products because I personally use them to help promote my work and Udemy courses. I believe that you might benefit from these products too.